“Most valuable thing in the new spot is that such renowned celebrities invite people to visit Bulgaria,” said Bulgarian Minister of Tourism Nikolina Angelkova, speaking for FOCUS News Agency in connection with the new video featuring Hollywood actors Sylvester Stallone, Jason Statham, Salma Hayek, Antonio Banderas, and Adrien Brody, which advertises Bulgaria as a cinema tourism destination.

“The most valuable thing in the new commercial is that such renowned celebrities invite people to visit Bulgaria and say it is a country that should be seen at any price. The video shows their attitude towards us, which is extremely valuable,” Minister Angelkova noted.

She pointed out it was very difficult to make those stars say such things if they did not like Bulgaria.

Ms Angelkova also laid emphasis on the efforts made by Nu Boyana Film Studios and its CEO Yariv Lerner.

“This is an excellent example of a public-private partnership in which we advertise the country as a cinema destination as tourism and cinema are inseparably connected,” the minister added.

“On the basis of the public-private partnership we have with Nu Boyana Film Studios we made 2 video clips – a 2-minute one we played at the press conference [on Sunday] and a 30-second advertising spot that will be played anywhere possible and where the theme allows it. We have different image videos for different productions with which we will advertise the country. They were developed on the basis of programmes related to European financial resources but we will advertise ourselves with the 30-second spot anywhere we can,” Nikolina Angelkova noted.

The minister commented the video would be part of the campaign of the Bulgarian Oscar nominee for foreign-language submission - The Judgement.