MEET: The tourism logo will be probably changed

The tourist logo that represents the opportunities for tourism in Bulgaria will be probably changed, Anelia Genova, Director of the Marketing, Advertising and Tourism Information Department of the Ministry of Economy, Energy and Tourism (MEET), told Focus Agency. According to her, the logo should be accepted and liked by the majority of the public. Regarding the disapproval expressed in the public domain for the new tourism logo, Genova stated that the Ministry has referred to the company-contractor in order for further discussions with specialists to be held, which will probably result in changes.

"It is very important that we achieve a consensus on the logo. This is very important for all interested parties. What we should bear in mind, however, is that it was tested on 12 markets, and, in fact, this appeared to be the most preferred concept of all the four ones. After all, we are talking about a lot of tourists - more than 2,500 tourists were tested, as well as 300 tour operators. Therefore, the test results should be taken into account. There are many things that need to be taken into account. This is a marketing process that must be followed. I cannot say exactly how things will happen. We are now at the stage of discussions and proposals by the contractor, we are waiting," said Genova.

This year, our country will hold an active advertising campaign in countries like Germany, Russia, Ukraine, Romania, Sweden and Poland, but also France and Britain, Anelia Genova added. Special events are scheduled for distant markets such as China, Japan, India and Israel, too.

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