Foreign experts to develop the national tourism brand

“Tourism in our country will be successful if foreign experts develop the national brand of Bulgaria,” Polly Karastoyanova, CEO of the National Tourism Board, said this morning on Bulgaria on Air TV.

According to her, the project may be similar to that in Romania where a year and a half ago a competition was organised for selecting a contractor. Leading international companies in the sector participated. “Bulgaria has registered an increase in the number of attracted tourists, but the revenues of the industry have remained at levels of several years ago. This reduces the price of the tourist product in our country,” specified Karastoyanova.

An alternative competition for developing the national tourism brand was recently launche and it aims at attracting more people to the initiative and collect more proposals in order to choose the best one.
 
According to Karastoyanova, Bulgaria will become a recognisable and preferred destination only if proven experts outline the most powerful and authentic qualities of our country and create a programme for their enforcement in a period of five to seven years. According to Karastoyanova, the tourist sector in our country suffers from a deficit of intellectual capacity.

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