Bulgarian vodka surpasses world brands in a competition of The Spirits Business

One of the latest global competitions on vodka flavour qualities across countries identified a Bulgarian vodka brand as better than Finnish and Danish ones. The Spirits Masters, an authoritative annual competition organised by The Spirits Business magazine, awarded Vodka Flirt the highest possible prize - Master among vodkas for 2012. Thus, Flirt vodka surpassed longstanding world leaders such as Finlandia Platinum and Danzka Vodka, Focus News Agency reported. The vodkas in The Spirits Masters 2012 competition were selected and evaluated by an international jury consisting of real industry professionals - distillers, journalists, authors of reviews for alcoholic products, bartenders in prestigious hotels and retailers responsible for alcoholic beverages in large retail chains. Tastings were held "blindly" in London, so that no one would be able to know what he or she is trying and thus be influenced by the popularity and history of the specific brand.

FLIRT vodka won another prize at The Spirits Masters as well - a gold medal in the category "Packaging Design". The design of our vodka's bottle was judged higher than those of Danzka Vodka and even than the newly-launched luxury Finlandia Platinum, which received the silver medal in the competition. The value of the award is further proven by the fact that, in the whiskey category, drinks such as an 18-year Cutty Sark and the limited edition Highland Park won the first prize. It is not per chance that the design was recognised because, last year, VINPROM PESHTERA SA redesigned its vodka together with JustBlue - one of the most popular product design agencies in Europe. The new design of the bottle impresses with elegance, clean lines and creates a feeling of a classy product with crystal clarity.

Technologically speaking, FLIRT vodka is produced by one of the most advanced technologies in Europe for distilling of grain alcohol from selected wheat. The speed of mixing the ingredients can be compared to water falling from a 17-metre high waterfall. Uncompromising quality control of ingredients and multi-stage cascade processing ensure an excellent end product, proven by the prestigious awards from The Spirits Business.

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