Every 4 out of 5 foreign tourists to visit Bulgaria again

Some 80% of foreign tourists who have visited Bulgaria are willing to return. Those who are satisfied with their stay in the country are 90%. According to the market research for the brand Bulgaria, presented at a press conference on Tuesday, currently, Bulgaria has no advantage over its direct competitors - Greece, the Czech Republic, Turkey, Austria, Spain, France, Italy, Slovenia and Croatia. The studies on the imposition of the brand Bulgaria cover the country and 10 foreign markets, including tourists, tour operators and tour agents who have been to Bulgaria and those who have never been to the country. Some 35% of foreign tour operators surveyed are not familiar with Bulgaria as a tourist destination and 23% reckon that this is an unpopular destination. Inadequate tourist services are among the major shortcomings of the country, and, according to foreign tour operators, it is far from the idea of cleanness, safety and utilities. While Bulgarian tourists and tour operators acknowledge our country's advantages in terms of cultural heritage and opportunities for eco-tourism, foreign operators associate Bulgaria primarily with sea tourism and sun.

About 30-40% growth in culture, wellness and spa tourism is achievable in the medium term - 15 to 20 years - after the introduction of the brand Bulgaria, Deputy Minister of Economy, Energy and Tourism Ivo Marinov told reporters after the press conference. Now, Bulgaria is a major destination for sea tourism, while the other components of the tourism product - such as cultural, wellness and spa tourism - are still unknown. The idea behind the brand is to turn them into an advantage for us, Marinov said. The introduction of the brand Bulgaria should be completed by the end of 2013 and its imposition will be a constant process, Marinov added.

The project is worth BGN 2,822,900 and the period of its completion is 24 months.

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