A total of 870 stores for Bulgarian yoghurt to be opened in China

The Chinese will soon fall in love with Bulgarian yoghurt thanks to the opening of 870 stores in the country which will be selling the traditional Bulgarian product. Georgi Georgiev, General Manager of Lactina Ltd., a large private manufacturer of biological products, told the Chinese news agency Xinhua, that his Chinese partners Zhejiang Shenzhen Commerce and Trade and End Walmart China will open jointly 852 stores for Bulgarian yoghurt until the end of 2014. On the basis of a recently signed contract the first shop called Lactina Yogurt Bar will open in a Walmart store in June 2013, specified Georgiev. Zhejiang Shenzhen Commerce and Trade will open around 20 more Lactina Yogurt Bar shops in Hangzhou and Ningbo in the eastern Chinese province of Zhejiang. The Chinese company opened its first Lactina Yoghurt Bar store in September in Hangzhou. Georgiev said that Chinese from Hangzhou have been trained by Lactina to make genuine Bulgarian yoghurt. Currently, Lactina owns stores in 85 countries on five continents. It produces various kinds of yogurt, adapted to the climatic conditions and consumer tastes in each region.

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