An increasing number of Bulgarians shop online

”An increasing number of Bulgarians buy goods from abroad online. However, according to statistics, the number of online shoppers in Bulgaria is the fewest, compared to the other European countries in Bulgaria,” Ignat Arsenov, Director of the Bulgarian branch of the European Consumer Centre, commented on Focus Radio. He explained that the number of complaints had been increasing throughout the years. At the same time, our country has made a substantial progress in terms of consumer confidence in the Internet market. “We started with 60 complaints in the first year when the centre was established, their number exceeded 100 in the second year and in 2012, the complaints were almost 1,000. An increasing number of Bulgarians seek protection of their rights and shop online.

If we compare Bulgaria with the other countries in Europe, we are at the bottom, the smallest number of people shop online – some 5 to 10 times less than in the other European countries. Nevertheless, Bulgaria has marked an improvement in terms of how consumers protect their rights.

Bulgaria ranks first in terms of growth of consumer confidence in the market. This is attributed to the fact that Bulgarians believe in institutions and consumer organisations. Consumer confidence in the providers of services via the Internet has increased, too. The number of Bulgarians who believe in the safety of the products sold online has increased by 10% and consumers who state they would submit a complaint in case they have problems has increased by 22%.

Bulgarians most often shop online from the UK, France, Germany and Italy, added Ignat Arsenov.

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